Partnership News
Feb. 06/2026
Shayne Morten Motorsport Secures Sponsorship Partnership with MIKE FM 105.1 Montreal
FOR IMMEDIATE RELEASE
Shayne Morten Racing Secures Sponsorship Partnership with MIKE FM 105.1 Montreal
Montreal, Quebec – Feb, 06, 2026 – Shayne Morten Motorsports, a leading force in Canadian motorsport marketing since 1997, is proud to announce a new sponsorship agreement with MIKE FM 105.1 (CKDG-FM), Montreal's multilingual mainstream radio station known for its classic hits, multicultural programming, and broad community reach.
This strategic partnership leverages Shayne Morten Racing's extensive presence across major Canadian racing events—including the Canadian Formula 1 Grand Prix in Montreal, Circuit Mont-Tremblant races, Mosport Park events, and the Grand Prix of Trois-Rivières—with MIKE FM's powerful on-air platform serving diverse Montreal audiences. The collaboration delivers high-visibility exposure for the station through race team branding, event activations, community appearances, and integration with Shayne Morten’s mobile digital billboard truck in greater Montreal.
Shayne Morten, professional racecar driver and owner of premium advertising mediums including a high-impact mobile digital billboard advertising brings unparalleled ROI to sponsors. This partnership positions MIKE FM directly in front of thousands of passionate motorsport fans—primarily young professionals aged 18-45—through trackside visibility and promotional events to increase community engagement.
"MIKE FM 105.1 reaches a dynamic, multicultural audience that aligns perfectly with the energy and diversity of Canadian motorsport," said Shayne Morten. "This sponsorship allows us to amplify our major partners’ brand across race weekends and beyond, combining on-air presence with our proven outdoor advertising reach to create lasting connections with fans and listeners alike."
The partnership underscores Shayne Morten Motorsports' ability to delivering unlike-any-other marketing opportunities.
For more information on sponsorship opportunities or to discuss custom activations, contact Shayne Morten at 514-806-RACE (7223)
About MIKE FM 105.1
MIKE FM (CKDG-FM) is Montreal's multilingual mainstream radio station, broadcasting classic hits during drive times and diverse ethnic programming, connecting with a wide range of communities across the Greater Montreal area.
Momentum
Capturing the thrill and power of motorsport through every turn.
Projects
High-impact sponsorships that drive real results.
Guerrilla Marketing
To maximize on your investment, We employ unique marketing strategies to captivate fans throughout significant ongoing events, during and off season.
Activations
Connecting with fans via sampling and social media.
Contact Us
Reach out to join Shayne Morten’s sponsorship journey.